Hello Reader,

Marketing is dead. Long live... whatever this is.​
​

Let’s be honest. Most marketing advice is like lukewarm tea. It’s ,, it’s polite, and frankly, it’s boring the hell out of everyone.

If you’re planning your 2026 strategy based on "best practices" from 2024, you might as well pack it in now. The safe zone is where brands go to die a quiet, unnoticed death.

I’ve just dropped a new piece on my website: 3 Ideas to Shape Your Marketing in 2026.​

We’re not talking about "optimising your funnel" or "leveraging synergy." We’re talking about the stuff that actually makes people stop scrolling and start feeling.

Here is the meat of it, minus the fluff:

1. The Loneliness Epidemic (Or, Why Bots Can’t Save You)​
While your competitors are busy automating their humanity away with AI, the real winners will be the ones doubling down on actual connection. People are lonely. They don’t want a smarter chatbot; they want to feel something. Be the brand that gives a damn.

2. The New Luxury is Cultural, Not expensive​
Old luxury was about price tags and heritage. New luxury is about stardom. It’s not about exclusivity anymore; it’s about cultural currency. Who is wearing you? What does buying your stuff say about them? If you aren't building a culture, you're just selling commodities.

3. The Return of the Written Word​
Surprise. In a world of deep-fakes and infinite video, text is becoming the ultimate trust signal. If you can’t write clearly, boldly, and with a distinct voice, you are invisible. The "pivot to video" is over. The pivot to truth is in.

Safe is risky. Weird is wonderful.

Read the full breakdown. Or don’t. But don’t say I didn’t warn you when the "beige brigade" eats your lunch.

​[Read My Full Forecast Here]​

Stop blending in.

"Safe is a slow death,​
​The old rules are now undone,​
​Time to be different."

​Need a reason to start Doing it Differently? Check out my free PlayBook - see where you are and maybe where you want to be - it's here and free - one click !​

And remember, when you're ready to shake things up, and get clear, concise results with "done for you" marketing, My Diary for 2026 is open for Business ! Let's talk.

Doing it Differently! The Studio, Great Park, Newcastle upon Tyne, UK

Ateliers in Brussels and Madrid

www.doingitdifferently.com